Asda has launched its first charity TikTok Shop, offering customers a special bundle of nine pink products for just £7.17.
The price represents one in seven UK women who will face a breast cancer diagnosis in their lifetime.
The bundle went live this morning, ahead of the individual items hitting stores for October’s Breast Cancer Awareness Month.
It’s packed with “family favourites” that have swapped their usual packaging for bright pink versions.
All proceeds from these TikTok Shop sales will go directly to the retailer’s charity partners, Breast Cancer Now and CoppaFeel!
The bundle is expected to sell out fast, with Asda urging Britons to place their orders soon.
The limited-time offering features Yorkshire Tea (160-bag pack), Mr Kipling Viennese Whirls, Nescafé cappuccino sachets, and Chicken Super Noodles.
Customers will also find Candy Kittens Eton Mess sweets, Queen Pot Noodle Chicken and Mushroom, a can of Diet Coke, chocolate digestives, and Marmite.
Asda has launched its first-ever charity TikTok Shop
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ASDA
These brands have all switched to eye-catching rosy packaging specially for the campaign.
While the products will appear individually in Asda stores throughout October, this TikTok bundle offers them together at a special price.
It’s a brilliant way to support two fantastic breast cancer charities while stocking up on kitchen staples.
Over the next month, Asda shoppers will be “stopped in their tracks” with over 200 George products sporting pink packaging.
Asda has partnered with major brands to encourage women to check their breasts
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ASDA
Everything from Shreddies cereal and Shloer Pink Bubbly to raspberry Jammie Dodgers and Fray Bentos pies has joined the pink parade, set to “disrupt” supermarket shelves.
The retailer has worked with suppliers to add breast cancer screening reminders to 15 per cent of these products.
Kit Kat has gone with “Have a break, Have a check,” while 7UP’s bottles carry a cheeky “Drink lemons, check your melons” message.
It’s a clever yet playful way to catch people’s attention during their regular shop and remind them about the importance of breast health checks.
This year marks an incredible achievement for Asda’s Tickled Pink campaign, which has now raised £100million for breast cancer causes after 29 years of championing the cause.
Asda’s national charity partnerships manager Emma Betts celebrated the supermarket’s latest fundraising venture.
“We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink,” she said.
“It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household products and clothing items.”
Head of FMCG at TikTok Shop UK, Matt Beane, added: “We are delighted to have Asda on TikTok Shop for its launch of the exclusive Tickled Pink bundle.
“It’s great to see so many iconic brands in one bundle turn pink for Breast Cancer Awareness Month, supporting an incredible cause.”