Aldi has unveiled a quirky new collection of “must-have” Christmas baubles designed to replicate the supermarket’s most sought-after Specialbuy items.
The festive decorations feature miniature versions of popular middle-aisle products, including air fryers, chainsaws and inflatable hot tubs.
The collection also includes decorative versions of heated airers, pressure washers and kayaks, all available for a limited time as Aldi Specialbuys.
Aldi’s unique baubles have arrived just in time for the Christmas tree decorating season, with half of Britons expected to have their trees up by Sunday, December 8, according to Aldi’s survey of 2,000 Britons
The Christmas decorations feature miniature versions of popular Specialbuys
Aldi
Each decoration represents one of Aldi’s most successful Specialbuy items, with the air fryer range being particularly popular since its introduction back in 2021.
The winged heated airer has seen remarkable success, with nearly 70,000 units sold over the past two years.
DIY enthusiasts have also made the pressure washer and petrol chainsaw consistent bestsellers for three years running.
The inflatable hot tub decoration reflects another customer favourite, with the actual product repeatedly selling out whenever it appears in Aldi’s middle aisle.
The Specialbuy baubles have been crafted using 3D-printed resin and hand-finished with glitter and gemstones.
Research by Aldi found that the supermarket’s Specialbuys truly strike a chord with shoppers.
Indeed, over three-quarters of Britons admit to making unplanned Specialbuy purchases during routine food shopping trips.
What’s more, 90 per cent of shoppers revealed that they browse the middle aisle during their weekly shop, whether they make a purchase or not.
These shopping patterns demonstrate the enduring popularity of Aldi’s ever-changing Specialbuy range, from gardening equipment to kitchen gadgets.
With 64 per cent of shoppers “looking forward to visiting to visit the middle aisle when they shop”, the supermarket hopes to translate this interest into love for its festive baubles.
LATEST DEVELOPMENTS
Aldi has launched a new Christmas range, including a festive Cuthbert cake
Aldi
There’s also a chance for Britons to get their hands on the Specialbuy baubles without spending a penny.
To enter a competition to win Aldi’s “limited-edition” tree decorations, shoppers can email specialbuybaubles@aldi.co.uk with their full name and address before December 8.
Managing director of buying at Aldi UK, Julie Ashfield, commented: “At Aldi, we know our Specialbuys are one of the reasons shoppers love to visit our stores, as they never know what they’re going to find whilst doing their weekly food shop.
“This Christmas, we wanted to celebrate our wonderful middle aisle in a festive and fun way. From hot tubs to air fryers, these baubles are a must-have for Specialbuy fans.
“Shoppers looking to get their hands on a pack of these limited-edition baubles will need to be quick, because as with all Aldi Specialbuys, once they’re gone, they’re gone!”
In other Aldi news, the supermarket has rolled out new Christmas range in stores, including a festive Cuthbert cake and build-your-own hampers.
